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About Narendra Kumar
Narendra Kumar was part of the second graduating class from National Institute of Fashion Technology (NIFT) New Delhi in 1990, while it was still being run in conjunction with FIT, New York and Trent Polytechnic, UK. Upon graduating he started his fashion career designing for Ensemble and for the Indian veteran designer Tarun Tahiliani.
A Founding Fashion Editor of ELLE India magazine in 1996, Narendra was intrinsically involved in the conceptualization of India’s pioneering foreign fashion publication.
After acquiring a vast experience in the Fashion business and being associated with magazines like ELLE and VERVE and collaborating with some of India's foremost textile companies; Narendra launched his eponymous line in 2000 with a complete range of western wear for men and women. The line is based on modern cuts and silhouettes but integrates the luxurious aspects of specially woven Indian fabrics and hand crafted detailing. Currently sold through two flagship stores in Mumbai and Delhi, and through India’s leading men’s multibrand designer store - AZA Men.
Narendra returned to NIFT, this time as faculty staff; lecturing advance level students on Garment Manufacturing Tech., Fashion History/ International Fashion Trends and Forecasting, Design Concept, Draping, Pattern making and Fashion marketing.
In 2008, Narendra contributed to the study on luxury in the emerging markets (India) undertaken by the Bocconi University, Milan.
Narendra Kumar’s company, Arenah Design Studio, undertakes various corporate identity-clothing projects such as Marriott Group of Hotels, HSBC Bank, Kotak Mahindra Bank, Unilever and most recently involved in re-imaging the uniforms of the 30 New Vivanta Branded Hotels for the Taj Group – India’s leading hotel chain.
Fashion and market consultant to India’s leading Brands, Textile Companies and Manufacturers such as Indian Rayon, Raymonds, Park Avenue, Reed & Taylor, Grasim, Donier and Arrow. Also consulted Global brands such as Levi’s in helping reposition their brand in the Indian Market.
In 2009, Narendra was approached by Swiss International Air Lines to represent them as the Brand Ambassador for the Indian Market. The essence of Narendra Kumar’s collaboration with Swiss International Air Lines is to bring together the luxury of couture fashion and first class travel
In 2010, Narendra has launched a diffusion designer line; Narendra Kumar for Westside, Westside, India’s leading department store, and his eponymous denim line - Killer Nari in collaboration with Killer Jeans – India’s largest denim brand.
RECEPIENT OF THE FOLLOWING AWARDS:
oMTV Style Awards ‘Breakthrough Designer of the Year’ (2004)
oMTV Style Awards ‘Designer of the Year’ (2005)
oMTV Style Awards ‘Designer of the Year’ (2006)
oZOOM Television Awards ‘Most Glamorous Menswear Designer” (2006)
oKingfisher Fashion Awards ‘Contribution to the Indian Fashion Industry’ (2006)
PARTICIPATION IN INTERNATIONAL FASHION WEEKS
Narendra was chosen by IMG to participate in:
Australia Fashion Week (Sept. 2006) – Australia
Los Angeles Fashion Week (March 2007 – US)
Dusseldorf CPD Fashion Fair (February 2006) – Germany
Prêt
BOLLYWOOD PROJECTS
♣Bollywood movie projects include Alladin, Fashion, AA Dekhein Babul, No Smoking etc
♣Designs personal wardrobes for leading Bollywood actors like Akshay Kumar, Aamir Khan Saif Ali Khan, John Abraham, Kangana Ranaut, Priyanka Chopra.
info@narendrakumar.ws
www.narendrakumar.ws
Fashion Show: Narendra Kumar
4/2/11